Founded and created OSLAR, a California vintage-inspired brand centered around community and the small things that matter in life. The brand began with clothing and continues to expand into prints and original artwork. OSLAR exists as both an online and physical storefront inspired by the California coast — created for those who want to step back in time and experience life before screens took over. We focus on high-quality, vintage-style pieces that are brand new but built like the good stuff from the past — from the cut, to the fabric, to the stitching.

 

With OSLAR, my goal is to create real connections with real people. Through in-person events, pop-ups, early access drops, and intentional customer engagement, I’ve been able to build a community that extends beyond just transactions. I oversee every aspect of the brand, including creative direction, product design, sourcing, brand strategy, social media marketing, storytelling, email campaigns, e-commerce management, shipping logistics, and financial planning. Applying the entrepreneurial foundation I built through SunnySide Surfboards, I’ve grown OSLAR from the ground up with a clear brand identity, cohesive visual language, and a community-first mindset — focusing not just on selling products, but on building something lasting.

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See below some of the shoots we've created as well as some fun we've been having! Thanks for taking a gander...