OWEN HUNTER STUDIO is the rebranding of SunnySide Surfboards. This transition, entirely created and shaped by my own hands, has been a journey of growth—my first real opportunity to explore the importance of community, constructive criticism, and self-reflection. Through this rebrand, I’ve taken a deep dive into social media analytics, trends, and the lessons learned from my time with SunnySide—what worked, what didn’t, and where I could improve.

 

My goal with this project is to share my work as an artist—not through the lens of a brand, but as an extension of myself. In a way, the brand is me. Everything I create, make, and share comes from genuine passion and curiosity. Sharing these ideas with an audience is just one part of the journey.

 

Figuring out how to present my work in a more authentic, human way—rather than feeling like I’m selling something—has been a challenge, but also incredibly rewarding. Now, after months of reflection and refining my approach, I feel more connected to this process than ever.

 

This website serves as a hub for my personal work and creative endeavors. Choosing to develop a new identity in January 2025 was a difficult decision, but the growth and lessons I’ve gained in such a short time have been invaluable. I’m excited to bring you along for this next chapter, and I hope you enjoy what’s to come.

 

Check out some images below, and feel free to explore more throughout the site. 

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Instagram - OwenHunterStudio